Confirming the Price Effects of Private Labels Development
| dc.creator | Bontemps, Christophe | |
| dc.creator | Orozco, Valerie | |
| dc.creator | Requillart, Vincent | |
| dc.date | 2017-04-01T19:34:59Z | |
| dc.date.accessioned | 2026-07-09T03:48:19Z | |
| dc.description | We study the price response of national brands to the development of private labels. We use monthly data from a consumer survey reporting their purchases for 218 food products. We show that when private labels have a significant effect on national brands prices (144 cases over 218), that is positive (89%). We also show that the increase in the prices of national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing. This paper confirms, on a larger number of products, previous empirical results. | |
| dc.identifier | doi:10.22004/ag.econ.24735 | |
| dc.identifier | https://ageconsearch.umn.edu/record/24735/files/os05re02.pdf | |
| dc.identifier | http://ageconsearch.umn.edu/record/24735 | |
| dc.identifier.uri | http://hdl.handle.net/123456789/540157 | |
| dc.language | eng | |
| dc.publisher | ||
| dc.source | http://ageconsearch.umn.edu/record/24735 | |
| dc.title | Confirming the Price Effects of Private Labels Development | |
| dc.type | Text |