The Combined Role of Subsidy and Discussion Intervention in the Demand for a Stigmatized Product

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dc.creatorShrestha, Vinish
dc.creatorShrestha, Rashesh
dc.date2024-03-27T21:02:31Z
dc.date2024-03-27T21:02:31Z
dc.date2023-08-23
dc.date.accessioned2026-07-01T00:35:44Z
dc.descriptionThis paper studies the joint role of subsidization and group discussion intervention in increasing the demand for sanitary pads, a product that is widely available but demand for which may be curtailed due to the psychological cost associated with menstrual stigmatization. The study deploys a field experiment in Nepal to randomly allocate discount coupons of various values so that participants face exogenous variation in the effective price of sanitary pads. In addition, a randomly selected group of women in the sample participate in menstrual health-related group discussion intervention. The findings suggest that an increase in subsidy level increases the probability of adoption across both groups of women, those receiving only a subsidy and those participating in the discussion intervention coupled with a subsidy. Also, women participating in the discussion intervention have a higher adoption rate. The effects of group discussion intervention are concentrated among women with high psychological cost, whose purchase decisions are more likely to be affected by societal stigma. The results suggest that combining a subsidy with group discussion could provide a cost-effective strategy to increase the adoption of health technology, the demand for which is constrained by social norms.
dc.formatapplication/pdf
dc.formattext/plain
dc.identifierhttp://documents.worldbank.org/curated/en/099626312122330337/IDU0a16a2386063e0043e3095330ea2c68188973
dc.identifierThe World Bank Economic Review
dc.identifier0258-6770 (print)
dc.identifier1564-698X (online)
dc.identifierhttps://hdl.handle.net/10986/41307
dc.identifier10.1596/41307
dc.identifier.urihttp://hdl.handle.net/123456789/406924
dc.languageEnglish
dc.languageen_US
dc.publisherPublished by Oxford University Press on behalf of the World Bank
dc.relationWorld Bank Economic Review
dc.relationWorld Bank Economic Review
dc.rightsCC BY-NC-ND 3.0 IGO
dc.rightshttps://creativecommons.org/licenses/by-nc-nd/3.0/igo/
dc.rightsWorld Bank
dc.subjectPRICE SUBSIDIES
dc.subjectSOCIETAL STIGMA
dc.subjectGROUP DISCUSSION INTERVENTION
dc.subjectESTIMATING ELASTICITY
dc.subjectMENSTRUAL HEALTH
dc.titleThe Combined Role of Subsidy and Discussion Intervention in the Demand for a Stigmatized Product
dc.typeJournal Article

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