Investigating Chinese Vegetable Processing Firms’ Economic Incentives to Enhance Quality and Safety Controls
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China’s vegetable quality and safety controls are being challenged as previously seen in other food industries. This
study surveyed 170 vegetable processing firms in Zhejiang, China. We systematically investigated Chinese vegetable
processing firms’ current status of quality and safety controls and factors affecting firms’ propensity to invest in food
safety controls in the future. This study shows that a processing firm's incentive for food safety and quality control
comes directly from its target market but is greatly influenced by governmental financial and technological support;
firms’ small scale and low education level of decision makers are obstacles to improving food safety levels.