Strengthening buyer/supplier relationships
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Openness towards strengthening backwards linkages and local sourcing is a key factors in retailer product development and offerings in order to meet the new challenges in the next normal. The COVID-19 crisis has underlined the shortcomings of the current system, and has also intensified the demand for shorter supply chains, traceability, transparency and food that is sustainably sourced.
This document is intended to support Montenegrin retailers to engage in local sourcing, which can also strengthen their contribution to the achievement of the Sustainable Development Goals (SDGs) by 2030, support country commitments to the Paris Agreement, and prepare for the challenges and opportunities of modern food retail. Retailers also need to be ready for change, especially in view of the country’s pending accession to the European Union (EU), and increasing demands for corporate governance. The guide provides an overview of the policy directions, consumer trends, local context and influencing factors that will shape the engagement of Montenegrin retailers with local suppliers. It also highlights good international practices, as well as the priorities and actions for Montenegrin retailers to consider when planning their development and market strategies.