Endowments, expectations, and the value of food safety certification: experimental evidence from fish markets in Nigeria

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dc.creatorShikuku, Kelvin Mashisia
dc.creatorBulte, Erwin
dc.creatorLagerkvist, Carl Johan
dc.creatorNhuong Tran
dc.date2023-11
dc.date2023-10-31T12:27:34Z
dc.date2023-10-31T12:27:34Z
dc.date.accessioned2026-06-27T16:43:20Z
dc.descriptionWe study the impact of endowments and expectations on reference point formation and measure the value of food safety certification in the context of fish trading on real markets in Nigeria. In our field experiment, consumers can trade a known food item for a novel food item that is superior in terms of food safety––or vice versa. Endowments matter for reference point formation, but we also document a reverse endowment effect for a subsample of respondents. The effect of expectations about future ownership is weak and mixed. While expectations seem to affect bidding behavior for subjects “trading up” to obtain the certified food product (a marginally significant effect), it does not affect bids for subjects “trading down” to give up this novel food item. Finally, willingness to pay for safety certified food is large for our respondents—our estimate of the premium is bounded between 37 and 53% of the price of conventional, uncertified food.
dc.identifierhttps://hdl.handle.net/10568/132583
dc.identifier.urihttp://hdl.handle.net/123456789/131467
dc.languageen
dc.publisherCambridge University Press
dc.rightsOpen Access
dc.sourceShikuku, K.M., Bulte, E., Lagerkvist, C.J. and Nhuong Tran. 2023. Endowments, expectations, and the value of food safety certification: experimental evidence from fish markets in Nigeria. Experimental Economics
dc.subjectcertification
dc.subjectconsumers
dc.subjecteconomics
dc.subjectfinance
dc.subjectfish
dc.subjectfood safety
dc.subjectmarkets
dc.subjectnigeria
dc.subjectownership
dc.subjecttrade
dc.titleEndowments, expectations, and the value of food safety certification: experimental evidence from fish markets in Nigeria
dc.typeJournal Article

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Instituto Internacional de Investigaciones Pecuarias (ILRI)