MOTIVATIONS TO PARTICIPATE IN COLLECTIVE AGRICULTURAL MARKETING IN HUNGARY
No hay miniatura disponible
Fecha
Autores
Título de la revista
ISSN de la revista
Título del volumen
Editor
Resumen
Descripción
The paper investigates the motivations of players within agri-food chain
to participate in collective agricultural marketing actions using a survey. Our main
findings are follows. Estimations show that being member in a lobby group
positively influences the participation in collective agricultural marketing
programs. Financial support, product developing, finding partner contacts with
marketing chains and new partners have strong positive effect in the satisfaction in
collective agricultural actions. Finally, membership of a lobby group and the size
of firms or associations have positive impact on the willingness to pay for
collective marketing actions.