Consumer Willingness to Pay for Locally Grown Produce Designed to Support Local Food Banks and Enhance Locally Grown Producer Markets

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dc.creatorWillis, David B.
dc.creatorCarpio, Carlos E.
dc.creatorBoys, Kathryn A.
dc.creatorYoung, Emily D.
dc.date2017-04-01T19:55:51Z
dc.date.accessioned2026-07-09T07:10:01Z
dc.descriptionThis study investigates the possibility of using local food banks as a distributor in the local food supply chain. A mixed logit model is used to estimate the price premium consumers are willing to pay at retail outlets for locally grown products, if consumers have knowledge that a portion of the purchase price will be used as a donation to support local food banks. Estimates reveal that average households are willing to pay 11.68% ($0.17/lb) more for locally grown produce relative to non-locally grown, and 10.75% ($0.33/lb) more for locally produced animal products. When the locally grown product attribute is combined with a food bank donation the WTP premium increases to 22.33% ($0.33/lb) for produce and 20.50% ($0.64/lb) for animal products. Consumers are only willing to pay a small price premium for products that contain the donation attribute but are not locally grown. However, a strong complimentary relationship was found between the local and donation attribute which suggest consumers have a stronger preference to donate when purchasing locally grown products than when purchasing nonlocal products.
dc.identifierdoi:10.22004/ag.econ.150288
dc.identifierhttps://ageconsearch.umn.edu/record/150288/files/Willis%20et%20al%20AAEA%202013R.pdf
dc.identifierhttp://ageconsearch.umn.edu/record/150288
dc.identifier.urihttp://hdl.handle.net/123456789/585236
dc.languageeng
dc.publisher
dc.sourcehttp://ageconsearch.umn.edu/record/150288
dc.titleConsumer Willingness to Pay for Locally Grown Produce Designed to Support Local Food Banks and Enhance Locally Grown Producer Markets
dc.typeText

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