HOW MUCH VALUE IS THERE IN A PRODUCER BRANDED BRED HEIFER PROGRAM?
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Agricultural producers are pursuing many methods by which to add value. Typically, some type of change in commodity form is used to add value. However, there exist methods by which added value occurs through intensive management practices, particularly in seedstock production. We investigated the brand premium to a producer-owned quality-based bred heifer program. Results indicated that producers garner in access of a $100/head premium, while potentially reducing future search/advertising costs through building brand loyalty.