CGIAR initiates the development of a Product Design Standard for breeding
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CGIAR Breeding for Tomorrow
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Designing crop varieties that farmers will adopt years into the future requires one essential ingredient: accurate and timely insight into what farmers and consumers will need. Yet public breeding programs across the Global South often lack this market intelligence, leaving breeders without systematic feedback loops to guide decisions about product design, trait prioritization, and product advancement.
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plant breeding, product development, market intelligence, consumer preferences, innovation systems, capacity building, decision making, gender, nutrition