THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING

2026-07-09http://hdl.handle.net/123456789/543117Presents results of a study of consumers reaction to newspaper advertisement by food stores in terms of shopping habits, appraisal of advertising, use of and benefits derived from advertisements.THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKINGText