2026-07-09http://hdl.handle.net/123456789/535972This paper examines the purchasing behavior of higher- and lower-income consumers for fresh fruit and vegetables. Lower-income consumers are shown to have higher own-price elasticities for most sub-categories of produce and to pay lower per unit prices for all but two sub-categories. Results suggest that lower-income consumers are purchasing lower-quality commodities and their incomes constrain their ability to increase consumption to reach a more healthy and nutritious diet.Text